The PlainsGold brand was introduced in 2012, yet its winter wheat varieties are some of the most legendary and innovative. The PlainsGold brand offers farmers innovative new varieties such as Byrd and Brawl CL Plus in addition to the same great varieties they’ve trusted for years – like Hatcher and Snowmass.
PlainsGold is owned by the Colorado Wheat Research Foundation (CWRF) and has the specific purpose of marketing all Colorado State University (CSU)-developed certified wheat varieties, which CWRF owns.
The brand is the result of an extensive project, which looked at ways to increase certified seed sales and thereby increase royalty funding to the CSU wheat-breeding program. A task force, which included seed growers, wheat farmers, members of the CSU wheat-breeding team, CWRF staff, and marketing consultants, researched opportunities to expand the organization’s market reach and offer more of the industry-leading varieties to a larger audience of wheat farmers. All previously developed varieties along with new and future varieties developed by CSU will be marketed and sold under this new brand name. As always, royalties from all PlainsGold varieties will continue to go back the CSU wheat-breeding program. This further enhances the funding provided by the state wheat assessment paid by all Colorado wheat farmers.
4026 South Timberline Road, Suite 100
Fort Collins, Colorado 80525
Toll Free 1-800-WHEAT-10